A URL (uniform resource locator) is the web address of any page or post that we uploaded on internet. A good URL structure helps search engines and users to understand the topic of page easily.
Why URL is Important
A URL is important because it helps search engines and users understand what a page is about before they even visit it.
- Helps search engines to understand the page content – Search engines read the URL to recognize the page topic
- Improves User Experience – A good and clean URL structure helps users to remember and read easily.
- Increases Click Through Rate (CTR) – Users trust a clear URL in search results. So make a readable URL that results in more clicks.
- Keywords – You can include your main keyword naturally in the URL. Do not add or trying to stuff keyword in it that became a negative sign for SEO.
What is URL Structure
A URL is made up of different parts, and each part has its own purpose.
- Protocol (Scheme) – This is the first part of URL. https is the secure version of URL
- Subdomain – It is the optional part of URL that came before the main domain name . It is used to organise content (e.g. blog. , shop. )
- Domain Name – It is the main name of the website that the important part of URL . It represent your brand name.
- It should be