Though fashion industry is all about creating a visual impact, when it comes to the search engine optimization of fashion, more importance is given to the texts as compared to the images.
To make the content more appealing, the fashion sites load their pages with high-quality images to show their products in a better manner. But search engine bots don’t understand the images, they only understand the text. So to rank higher in the search engine results, one needs to provide more text information on their fashion website. It is not only important for the search engines to know what your website is about, but the user should also know what he can expect as soon as he lands on your page.
Industry reports show that an average of 300 words would be the minimum requirement for any page to have a good search engine optimization.
Apart from the text and content of the page, there are many other factors Google search engine requires to rank your site. Some of these parameters include:
- Site speed
- Mobile responsiveness of the web page
- Age of the site
- Number of backlinks pointing to the page
Along with these parameters, a good UX and UI must be present on your website. So, make sure that you have a great content on your web page along with some attractive images. This would not only help you to rank in the search engines, but it also informs the users what they can expect from a web page.